The site comprises the former Daffodil Cinema which was constructed in 1922 with seating for 750 people on the site in Suffolk Parade formerly occupied by terraced housing. The building was designed by Leonard William Barnard, FRIBA (1870-1951), a prolific local architect based in Cheltenham, in an Edwardian Free Style, with some Baroque Revival elements. The building had many character features, many of which were lost when the building was converted to an art deco style restaurant in 1996 which, while sensitive, included the remodelling of the balcony and the introduction of two Streamline style, grand, sweeping staircases curving deep into the former auditorium, and a bar within the former proscenium arch. The Daffodil restaurant closed operations at the end of 2023 and is currently vacant. The site is located circa 160m to the south of Montpellier Gardens in Cheltenham town centre. The property is situated between Suffolk Parade and Montpellier Retreat, with primary access from Suffolk Parade. The site is bounded to the south by a residential dwelling and to the north by a mixed commercial/residential property. The surrounding area is characterised predominantly by residential properties and several commercial facilities.